Beko Global | TuğsemYeral

BEKO - Global Instagram Story Series
Art Direction · Visual Concept · Social

To elevate Beko’s global social presence by communicating its comfort-driven brand identity through visually engaging lifestyle storytelling. We observed that audiences respond more deeply to narrative scenes of everyday life than straightforward product posts.

Visual Approach / Before & After

Calm, lived-in scenes were chosen to reflect everyday life.
The “before” shows raw capture, while the “after” integrates Beko’s brand palette, lighting, and styling to align with global brand identity.

MAIN BRAND COLOR NO.1

Beko Blue

#007DBA

MAIN BRAND COLOR NO.2

White

#FFFFFF

THE SECONDARY COLORS

Dark Blue

#01426A

Snow

#E5E3DD

Jet Grey

#474646

SOHO GOTHIC PRO

A B C D E F G Ğ H I İ J K L M N O Ö P R S Ş T U Ü V Y Z

a b c d e f g ğ h ı i j k l m n o ö p r s ş t u ü v y z

0 1 2 3 4 5 6 7 8 9

Regular

Medium

Bold

TYPEFACE

Execution:

Maintained consistency with Beko’s global color palette

Created a warm and approachable atmosphere through natural light and soft tones

Kept photo manipulation to a minimum to preserve a sense of real life

Selected objects deliberately to support everyday living scenarios

Outcome:

This approach helped reinforce Beko’s brand personality on global social channels, creating a more emotionally engaging presence that aligns with consumer expectations.