Consist.
-A Personal Exploration-
Project Story
Consist is a personal exploration of bold ideas and minimal design. I immersed myself in typography, layout, imagery, and campaign concepts, experimenting with how every detail could amplify the brand’s edgy personality. Throughout the process, I also explored AI-generated imagery, using it as a creative tool to visualize concepts and enhance art direction. This allowed me to refine my prompt-writing skills and experiment with visual storytelling in new, unexpected ways. The project became a creative playground, pushing visual boundaries and shaping a cohesive, striking, and distinctive brand identity.
Product Expression
My aim with this piece was to move beyond conventional perfection. The model’s unfiltered aesthetic and direct, self-assured gaze embody the purity and confidence that the cleanser offers. The product is therefore not just a physical item, but an extension of the 'comfortable-in-your-own-skin' manifesto.
Functional Highlights
This visual dissects the product up close, highlighting its texture, key ingredients, and benefits. Arrows guide the viewer to each feature, providing a clear and informative overview of what makes the product unique.
Cross-Category Product Visualisation
An advertising campaign visual created for my concept skincare brand, 'consist. skin treats'. The concept is rooted in the modern desire for quick, effective, and no-fuss routines. By pairing the skincare product with a daily essential (coffee), the image delivers the core philosophy: 'Pure Hits. No Fluff.' The composition positions the cleanser as an essential part of the morning ritual, making the brand relatable and integrated into the customer's lifestyle.