TEB - Expat Brochure
Information design for cross-cultural clarity
This brochure, prepared for TEB, was designed for expat users who want to access banking services in Turkey. The aim was to present complex banking products in clear, simple, and guiding language, and to enable users to quickly access the information they need.
Before Design
Geliştirici
The existing brochure contained dense information, weak hierarchy and competing visual elements, making it difficult for expat users to quickly understand available services.
Weak visual guidance
Too much information at once
Unclear content hierarchy
The existing brochure contained dense information, weak hierarchy and competing visual elements, making it difficult for expat users to quickly understand available services.
The Challenge
A modular, hierarchy-driven layout system that improves readability, scannability and user confidence.
The Solution
A modular, hierarchy-driven layout system that improves readability, scannability and user confidence.
Design Approach
Column Modular Structure
Each page is built on a three-column grid to ensure clarity and flexible content placement.
Visual Anchor Column
The first column functions as a visual anchor, supporting hierarchy and rhythm.
Compound Hero Module
The hero section operates as a compound module, establishing hierarchy before transitioning into the modular grid.
Defined Central Gutter
A consistent gutter separates the spread while maintaining visual continuity.
Subhead — 42 pt
Line Spacing
Headline — 72 pt
Annotation — 22 pt
• Content block alignment
Body — 26 pt
• Image container
A restrained visual language built on typographic clarity, modular structure and consistent spatial rhythm.
Visual System
A restrained visual language built on typographic clarity, modular structure and consistent spatial rhythm.