Information design for cross-cultural clarity
TEB - Expat Brochure
This brochure, prepared for TEB, was designed for expat users who want to access banking services in Turkey. The aim was to present complex banking products in clear, simple, and guiding language, and to enable users to quickly access the information they need.
Main Colors
RGB: 0-145-90
RGB: 0-0-0
Versions of Brand Green
RGB: 255-255-255
Brand Colors
Brand Colors
Grundig’s colors define the brand’s visual identity, creating a consistent and recognizable look. Each hue is carefully chosen to reflect the brand’s personality and tone across all communications.
Typefaces
Typography carries the brand’s voice with clarity and confidence. Its clean and modern forms strengthen the brand’s visual coherence across all platforms.
Visual Elements
The front page features a world map as the backdrop, reflecting TEB’s global perspective. At its heart, a house framed in TEB’s signature green symbolizes the idea of a bank that makes you feel at home regardless of where you are in the world, while the surrounding frames highlight the key services designed for expats.
